There are lot of options available in the market for promotion then how could you analyze which one is best for you? For a startup is very important to know these things because in initial phase of business the main concern is to minimize promotional expenses and to reach the wider audience in a given period of time and within the budget. So it is very crucial to analyze the things because analysis gives us a general idea about the promotional happenings and the expenses.

Marketing is the activity which lets you understand your market, current demand, customer choice, customer behavior, and stuff like that. So don’t you think the success of your business mainly defined by your marketing activities?

So let us discuss why email marketing is the best platform for promotion?
The unique feature of email marketing is that it is the only part of digital marketing which comes under direct marketing because it directly goes to customer inbox and make the medium of direct communication. And the second unique feature is that no one can reach faster than your email directly to target customer.

Other features which makes it better in comparison to other marketing platform are as follows:

Cost Effective

Emails are the core of a growing business. Email marketing has showed itself the most proficient form of marketing. It is cost effective in comparison to other marketing channels. In initial phase of a business it’s very important to minimize the expenses to cover the investment as soon as possible. So to achieve the break-even point in introduction we should wisely invest on marketing activities. There some companies who offer free subscription and free trial for email campaign. So grab the email marketing opportunity with to minimize the expense and reach the wider audience.

Highly Customized

There is nothing is so customized when we come to online marketing. Email marketing is the best example in customization. If you know your customers to whom you are going to target, you can personalize your emails just based on your customer behavior. For simple example if we are going to target to CEO’s of different companies then we should be very clear about one thing that they don’t have so much time to read so much so email should not be with lengthy content.

If we look at our target audience, before running any email campaign we can make a general idea about our audience related with their personality, character and choice, which ultimately defines the success rate of our campaign. So always compile your email based on the needs and personality of your target audience.


Email marketing is a measurable digital channel allowing a business to track, cope and analyze various occasions and customer behavior. You can track conversions and analyze the revenue from each campaign from your email marketing reports. You can measure open rate, click rate, impression and many more. Definitely if you can measure your campaign result you can understand actually where you are lacking. There is no other marketing channel which you can track so effectively in cost effective manner. So email marketing is alone largely defines your success rate although it’s almost neglected element in most of the marketing channels.

Quick Result

With email marketing, business possess the power to convey the information instantly and directly to the customers which marks the specific tactic to upgrade your sales along with this it also markets your product to create brand awareness. There is nothing like an email marketing to reach your target directly and promptly.
Email marketing contributes your brand superiority in a tough market. Boost visibility of your Brand reach out of your target audience & reinforce loyalty with cost effective, immediate and completely measurable email marketing.