A primary reason why email is now a more powerful customer-acquisition channel is mobile devices: They enable better email marketing in many ways.
Following are some reasons for Email effectiveness:
- Email is effective because it’s permission-based. The people on your email list have given you the go-ahead to send them messages.
- When people read email on a mobile device they do it quickly. That means your emails must be powerful enough to grab attention.
- Also keep in mind that email requires a different tone than channels like Facebook and Twitter. You can’t simply duplicate your Facebook efforts in email.
- customers who come to businesses via email tend to shop more and spend more.
- Too many people are chasing the new thing instead of investing in the thing that really works, which is Email
- Email is more important than ever, not less. And those who leverage email most effectively will be the big winners.