Now a days, personalization has become a must have feature for every eCommerce store to enhance their sales conversions. Amazon is the best example of web personalization. They have been doing this since long back and apparently its the way Amazon does all the personalization has been the reason of their success.
Its high time and its the time to start doing the same even better than that in order to enhance sales conversions in our stores too!!
Find out below the top 7 super tips by Sales-Push.com to Provide Personalized Experience to Your Customers in Your Store.
1-Choose the Right Platform:
The best way to improve your online customer service efforts is to utilize the channel your customers most prefer.
You need to pick the channel that makes the most sense for your business. WebPush Create a personalized shopping experience, every step of the purchase journey with real time website personalization, cart abandonment emails and personalized product recommendations.
3-Utilize Surprise Reciprocity:
Although reciprocity works incredibly well on its own, research shows that it is even *more* powerful when started by surprise.
The fact that it came out of nowhere left a strong impression on you.
5- Speed is Secondary to Quality:
When it comes to customer service that keeps people coming back, the research shows that quality matters more than speed.
2-Utilize Positive Social Proof:
While negative social proof has been proven to dissuade customers rather than encourage them, numerous studies on customer motivation have shown that positive social proof is often the most effective strategy for getting people to listen.
Use social proof to build trust and create a sense of urgency by presenting real-time notifications of shoppers’ activity on your site
4-Make it Personal:
The researchers concluded that the mints created the feeling of a personalized experience among the customers who received them.
So it was the personalized service received that made them enjoy their experience so much more.
6- Reduce Pain Points and Friction:
All businesses, no matter the industry, are going to have to sell to the three types of buyers that are out there. Nearly a quarter of these buyers will be conservative spenders, or “tightwad” customers.
7- Use the Words they Love to Hear:
Not all words are created equal. Certain persuasive words encourage customers to buy more than others, in particular: free, new, save and instantly. When customers hear these words (and the promises they imply are backed up), they’ll enjoy their purchases more than they would have otherwise.