Delighting to your customers in all phase of the customer experience lifecycle with full satisfaction is must because these satisfied customers work as the best referral source for the company.
Why Referral Sources really matter for a company?

  • Most of the B2B decision makers start the buying process with a referral.
  • Referred customers have a higher lifetime value than normal customers.
  • Referral leads convert better in comparison to leads generated from other marketing channels
  • Peer referrals make buyers 5X happier with B2B purchases.

3 Hacks for Converting Valuable Prospects into Best Referrals Resources

Social Networking

Social networking will completely help you to make a strong network and maintain a positive reputation. There are no shortcuts, it’s just your dedication to reach the target audience. For B2B, you should consider Twitter and LinkedIn for your social networking and for B2C you should consider Facebook.

Find the reason and the right time to connect makes all the difference to become successful in making social media network. First, you need to build the right followers – those who are the perfect match for your prospect profile. Share tweets, comments, and reviews your business related topics matching clients. Sure, you can share your best case studies and product reviews, but if you want to be different then you need to apply some creativity in your post to create interest.

Excellent Outreach Email Marketing

“Excellent email marketing” is pivotal and for this, you should know precisely what you need to achieve with your effort and who to contact to get it to happen. The achievement of your outreach messages relies on two segments: successful copywriting and some PR. The subject line is the most vital piece of your outreach email. Customize the email subject as much as possible. Make it simple with the goal that it conveys your message clear. Give your title to fabricate anticipation and make a chance to need to realize what is next. Make it appear to be pressing and utilize dialect that is noteworthy. You will likely get the influencer to open your email.
Make it personal and set up a one-on-one relationship. Offer the advantages of your substance and how this can hold any importance with.

For public relations give reference to relevant content on their blog or publication – you want to somehow tie in your content with this. Tell them what you want them to do with your content.

Ask for a Referral Soon After the Deal Closes

This is an incredible suggestion business people frequently overlook. You simply finalized negotiations and in the event that you did your right job, both sides are really glad. Take this opportunity to request a referral. Ensure you outline it as though your account is doing the individual they’re referring a favor. On the off chance that your new client really trusts he or she just secured an arrangement on something of worth, they’ll be glad to make the referral.