When it comes to building your brand and selling your product when you are dealing with info-product like eBooks or course most of the businesses focus entirely on the product and its sales and marketing. Creating a product in the intention of getting paid by the people against the product you are providing is the foremost task of each and every business, the real money is in the follow-up. 

Let’s assume that you’re creating a high quality product and sales are strong. You bet! You will still face the challenges in delivering product, customer support and information retrieval- these all are the keys to up selling happy customers at a later time. An effective Email follow-up campaign can be efficient enough to support the key to up selling happy customers at a later stage.
Therefore, to create the effective Email campaign, below are the strategies for great Email follow-up campaign.

Good Should be Delivered:

No matter how much time you spend on the content of your product, you will always be questioned you fail to answer. You need to invite customers for the conversation on the product related and keep ready the answers of FAQ’s, which would fetch you up selling happy customers. 

End-To-End Customer Support:

Once the customer has paid for a particular product, make him easy to access the product. It’s very frustrating when you aren’t able to access if after paying for the same. In order to making it very easy for the customers send personalized Emails guiding them step-by-step for the process of may be downloading, accessing online and so on. Customers will fall in love with you if you will guide them like this and the inclination towards up selling happy customers will definitelyk be strong.

Inspire the Customers by Real Life Examples:

Getting the products delivered and solving the problems of the customers isn’t the only thing in the follow-up sequence. Best Email follow-up campaign inspires the actions by sharing success stories and teaching through examples. You can showcase the other clients, testimonials’ and case studies, by doing so you’ll increase the customers perceived value and can also enhance the stick rate.

If possible always offer additional support:


For an info-product and being an amazing start-up use Email campaigns to up sell your new customers with complementary products, events, services, coaching and workshops. This complementary addition along with the sold product will provide high customer perceived value. 

Always Keep the Intention of Building your Tribe:

Once you have completed the earlier steps you need to focus on building the tribe of your clients, where they are allowed to talk, share experiences, clarify any query related to the product you are offering. This will allow you to modify and alter in your offerings as per the clients suggestions so that up sell will be very strong. 

Hence, above are the strategies for an Email follow-up campaign for the strong up sell of happy customers and to enhance the customers perceive value consistently as well.