Spam: The killer for your email marketing

What is spam??? According to merriam-webster dictionary: “E-mail that is not wanted: e-mail that is sent to large numbers of people and that consists mostly of advertising”. 
 By definition, email spam is any email that meets the following 3 criteria: 

  • ANONYMITY: The address or identity of the sender is hidden. 
  • MASS MAILING: The email is sent to large groups of people ·       
  • UNSOLICITED: Not requested by the recipients .

Why Spam is dangerous? Following are the reasons why spam is dangerous for your marketing- 

1.  Most Spasm is Porn or Scams:  

 A survey performed by indicates that: 

  • 30 percent of all spam is pornographic having adult content.
  • Nearly 30 percent promotes a get-rich scheme. 

2    Financial and Privacy Risks:

  • Most spam email is designed to solicit financial data such as credit card numbers or personal data such as a Social Security Number from users.
  • That data can then be used for identity theft, credit card fraud, and other crimes.


3.     Loss of  credibility with customers:

  • The spammer losses credibility with customers and other businesses.  
  • If you spam, you are choosing to stand shoulder to shoulder with thieves and frauds.

4.      May lose  your internet service:

  • The spammer can lose their Internet service.  
  • They can even be blacklisted, preventing them from acquiring a new ISP.

5.      Wastes of Resources:

  • It wastes people’s time.  
  • This costs the world economy billions of dollars per year in lost productivity.


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