Return-on-Investment (ROI) is the key to any successful marketing initiative you do. Ultimately, in business, it is important to see if your investments are profitable or not in a realistic scenario.
Many people believe it’s too difficult to track and measure online marketing efforts but I think it is totally wrong.
The trick is determining what you consider to be a key measurement of success for your organization. Pick those elements and start to evaluate.
Email’s remarkable return on investment has always been the key defense used by industry voices against suggestions that social media marketing’s emerging scope that email marketing is the old way of marketing and it is not much effective.