This article is driven by 80/20 rule of sales and marketing of online stores, eCommerce experts at Sales-Push.com have found some of the ways and tricks to help you in getting 80% of your revenue out of your 20% loyal customers. Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has been most important part for online stores.
As it is pretty known across marketers that an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business. That’s why it’s even more important than ever to create an excellent experience for your customers to help develop your company’s relationship with them into love

Creating love between your company and your customers can help scale positive word of mouth that’s absolutely priceless..

Treat a Customer Like a Valued Partner

“Communication is a Two Way Process”

 Team of customer support is accountable for managing customer each month by what worked well, what didn’t work well, what they plan to work on for the future, and finally, a request for feedback from their customers.

SocialPush is a social media management tool that helps businesses and individuals schedule their content for the best times to share and get engagement.

Always Listen

“Hear What Your Customers are saying”

Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash. When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through.

Use the following methods to gather feedback from your customers:

  • Surveys
  • Focus Groups
  • Observation
  • Point of Sale
  • Customer Service
  • Social Media
  • Communities and Groups
  • Email and Web Forms

Follow Through on Your Word

“Follow Up on Promises”

Your word is your bond. Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability with your audience.​

Manage the expectations of your customers to ensure realistic goals are set and can be met.

By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.

Always Say “Thank You

“Kindness and Gratitude will Take You Far”

Last, but certainly not least, always say “Thank you.” As many as 3 out of 4 customers say they have spent more with a company because of a history of positive experiences. Kindness and gratitude for a customer’s business is an undeniable way to further enchant them for the long term.

Craft every thank you sent out from your company to be specific to the customer, relevancy is key. Be as appreciative as possible to your customers for taking the time to go through the process of resolving their issue. Finally, follow up with a good old fashioned

Continue to Satisfy

“Offer On-going Support and Specials”

Respond quickly and enthusiastically, and be ready to present a special offer or discount with the hope of up-selling the customer to buy more.

It’s important to note that 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.

Take note, customer satisfaction is a key differentiator in a sea of other companies.

Besides offering support, on-going specials will continue to help enchant and satisfy your customers for the long term.

Create engaging multi-channel promotions centred on discounts, giveaways, sweepstakes, and contests.

Build Trust

“Alert Customers to Large Scale Changes, Good or Bad”

One of the most important steps in building a foundation of trust is to do what you say you will do.

Even if it is a small thing, cancelling or failing to follow through will create hairline fractures in your trustworthiness, Although the occasional failure to follow through may not seem like a bid deal, repeated failures can add up. Over time, people in your life may come to see you as less trustworthy.

Don’t Come on Too Strong

“Respect Your Customers”

A third of consumers say they experience rude customer service at least once a month, and 58% of them tell their friends. This is exactly how word of mouth can work against your company’s reputation for the long term. It’s very important to be respectful of a customer’s mood when trying to resolve an issue they have with your company.

Keeping your patience is key to giving your customer the time to air out their issue.

And, in turn, it creates the opportunity for you to help resolve the issue and make them comfortable. 

​The more comfortable the customer is the more likely they’ll share valuable feedback that can help prevent similar issues from occurring again in the future.