A no-reply email is an email address where you cannot reply to the received email, it uses the format “noreply@___.com”. Businesses generally use this to disable the recipient from sending a reply to their emails.
However, this is not common in practice still businesses use such type of sending address for certain messages like order confirmations, subscription confirmation, transactional emails etc…
Communication is always about two sides, same is the case with email marketing. When contacts subscribe for your email, they are allowing you to send messages directly to their inbox. Businesses also rely on subscribers to engage with their emails as part of maintaining their business.
Still, many businesses use the no-reply email address in their marketing emails.
In this article, we will cover why you should avoid sending a no-reply email and how you can replace it with something better.
Your customer won’t like it
The main reason businesses use a no-reply email address is to discourage subscribe from sending any reply, another reason can be to force recipients to look up for sender contact information or fill out a form if they have a question.
Doing this will look like you treat them only as a source that provides sales for your business and that’s not good. So, if you succeed in saving time using a no-reply email, you’re doing so at a serious cost.
You’re hurting your email marketing
Using a no-reply email address can have negative effects on your email marketing, like:
- Preventing contacts from communicating with you, which act as a hinder in building better customer relationships.
- Harming your email deliverability, resulting- people auto-filtering no-reply emails as spam in their inbox.
- Lower the engagement rate.
Above all, it’s illegal to send emails with an address that can’t receive responses.
Many times, when recipients want to unsubscribe they click “reply” and send a response but when the response doesn’t go through, they will mark you as a spam which ultimately affects the reputation of your email domain.
So, instead of creating a creating no-reply email, give your subscriber an opportunity to respond to your emails, it will help in building trust in your brand.
Invite engagement from your email contacts
Rather than using a no-reply email in your email campaign, you should send emails and transactional emails that are more personalized and engaging and keep the option open for subscribers to contact you whenever they would like to.
How to replace them
By sending engaging email campaigns, you are bound to get a response from the customers which you can manage by following certain tactics without being overwhelmed.
Create a new email address to receive responses only
You can create a dedicated email address for support, general inquiries, or to receive a response. While it may seem tempting to send marketing emails through own email address but it isn’t a good idea.
It is better to set up a dedicated email address so that you can separate all of the responses from other business emails, this helps you to stay more organized.
Filter out automated responses
Filter out automated responses saves a lot of your time. You can easily filter your emails based on certain rules or condition set up by you. For example, you can set up a condition to filter all that messages that contain the word “subscribe now” or “newsletter”, and have them automatically added to a separate folder outside of the normal inbox.
Provide Support Resources
Apart from the above mention tactics, you can create a support/help resources to address the problem of your leads/customers. Make it readily available to address all the concern, you can also include FAQs page or help center in answering common questions your customer might have. This is a broader approach to the problem.
Sending emails with a no-reply address is a bad idea, it will upset your buyer and build a negative impact on your email deliverability.
It is better to keep the reply option open to all your email recipients. With email marketing, it is always better to allow your customer to interact with you whenever they feel the need, as this would result in better engagement and deeper customer loyalty.