Where marketers execute an email marketing campaign there is only one goal in there mind that is capturing readers’ attention so they respond to the email’s call to action. Many companies, however, instead send out massive amounts of impersonal, irrelevant emails that come across as spam and don’t engage recipients.
Personalize and relevance need to be at the core of every outbound message if it’s to succeed in today’s email-saturated world.
Keeping this in mind Experts of Email Marketing at Sales-Push.com have identified the following tips to be followed in order to get your emails lands in the inbox :
1. Leverage the mobile apps to build your email marketing list:
Dedicated mobile apps are a great email collection point. Mobile-first businesses such as Touch of Modern and One Kings Lane compel users to register using an email address or social login to access the app. That does two things: It increases your awareness of a new customer, and it gives you, the marketer, another channel to reach that customer.
2. Incentives to your Audience :
If Possible offer attractive incentives to the people for opting-in for your newsletters as the possibility of getting opt-in list is way higher if they’re seeing some benefit out of signing up for your newsletters than without fetching incentive to them.
3. Should confirm the email is’ you might bounce one :
We, experts of Email Marketing, know this is renounced problem, but we can’t stress enough how important it is to ensure the names you’re adding to the list are confirmed opt-ins. Although the result may be a leaner list, those that do make it onto the list are bound to be more engaged, as they were more involved in joining. Decreasing engaged subscribers early on ensures the long-term viability of our email marketing efforts.
4. Communication should be to the point :
Resist the temptation to pack everything under the sun into a single email. More than half of emails are read on a mobile device, so it’s crucial that offers be succinct and to the point. Emails shouldn’t overflow with primary, secondary, and tertiary calls to action. Know your audience, define an offer, and limit your desire to sell them everything!
5. Establish a user-driven cadence :
Don’t hide your email preference center or assume a new subscriber will want to hear from you once a day, every day. Offer new subscribers the option of daily, bi-weekly, or end-of-week summaries. The frequency is up to you but uses your best judgment. Ask yourself how often would you want to receive an email—especially if you have yet to make a purchase.
6. Make the use of data :
Use every piece of data you have, regardless of what you’re selling. Don’t treat customers like nameless, faceless nobodies. Even if it means asking them a few questions at the point of sign-up to better optimize promotions and offers, then do so. It’s not about having the biggest, worst list in the land; it’s about creating engagement between your brand and customers.
The only way to engage is to personalize every interaction based on measurable and measured behaviors. Take, for instance, promoting via mobile and the capturing of email addresses: A fundamental question is whether to email or to “push” notifications. The answer should be based on context, user preferences, and previously measured behaviors.
7. Your audience should be having options :
Don’t assume that shoppers who bought items in stores won’t turn around and buy them online as well. Whatever you decide your call to action is, make sure that your coupons and discounts can be redeemed in-store as well as online so that consumers have as many options as possible.
By some estimates, 6% of back-to-school shopping in 2013 happened online. In 2014 it was 28%. Don’t expect that your customers will shop at your property only in the way you direct them. It’s better to let them dictate the terms of engagement.
8. Automate processes to ensure quick cycles :
Automate as many of your processes as possible abandoned shopping carts, new product alerts, frequent shopper discounts… All of those email campaigns can be and should be automated. Automation ensures quick campaign execution and regular communication, and it allows you to focus on more ad-hoc testing and experimentation to find the right mix to surprise and delight your audience.
9. Make sure your automated processes are working smoothly :
Email is much more than promotional—from password resets to purchase confirmations and shipping notifications, automated transnational email fills every corner of most major retail sites. Make sure that these automated emails are actually working and arrive in a reasonable amount of time. Password resets shouldn’t take hours to reach a user who can’t log in into his or her account; the inevitable result of a slow email is they will look elsewhere.