Tips 1 – You Need A Blog To Tell Your Story
In addition, you need to know why you need a blog. If you work in a company, you are going to need to justify this blog to someone eventually. If you are a small business owner, you are going to need to justify the time invested to yourself because let’s face it – you’re it. Your time is your greatest asset.
Every business has a story, and it’s up to you to make sure your story is told. One of the first things you learn in business is that people connect to people, not your brand or a faceless corporation. A blog can tell your story, share you expertise, and provide you with a human connection to your customers.
Tips 2 -You Need An Email Marketing Program
Below are the steps you need to follow:
- Make sure there is a way for your readers to follow or subscribe to your blog when they come visit. We cover several free plugins for collecting leads here.
- Connect your blog to your email marketing program. As you post new content, make sure it is sent automatically to your audience.
- In addition, you can also send a summary email once a week, promoting your most recent content in a newsletter style format. This is exactly what we do with our own Content Marketing Update.
- Another more advanced option is to work your way toward creating an email marketing auto responder course. These courses are a great way to build your email list and gain trust with your audience. We will often reuse our own blog posts to create these useful tools. Take note, that you can also do this with a great ebook and stuff like that.
Tips 3 – You Need To Know What Your Customers Actually Want To Hear From You
Rather, you need to figure out what your audience wants to know. There are a few easy ways to make this happen.
- Talk to your receptionist. What are the questions your customers ask when they first call your office? The woman I spoke to at the conference ran a salon and massage company.
- Try to figure out what they are searching for. 60% of purchases made by consumers now start with a search on Google. That’s astounding. Take advantage of this and address those searches with your own blog content using a keyword-based strategy
- Watch what your current customers are saying on social media.
- Ask them. Sometimes all you need to do is ask your audience what you could write about, that would hold their interest. Their ideas might surprise you.
The bottom line is that you can’t do effective online marketing without understanding your audience. Spend some time researching this before you get too far. Once you can easily compile your data into reader personas you’ve gone far enough.
Tip 4 – You Need To Learn How To Write For The Web
- Highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others).
- Meaningful sub-headings (not “clever” ones).
- Bulleted lists
- One idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
- The inverted pyramid style, starting with the conclusion
- Half the word count (or less) than conventional writing
Tip 5 – You Need An Editorial Calendar
An editorial calendar is a tool that helps you plan out your content on a weekly, monthly, or even yearly basis. Basically, it is a place for you to decide what you are going to write, and when you are going to write it. Plans tend to get put into action, and that is exactly the point of an editorial calendar.