That’s where marketing automation can help. Part personal assistant, part data specialist, this software knocks out scheduling and analytics tasks that previously took up professionals’ precious time.
1- Never Lose a Lead
With so many appointments, conference calls and responsibility, professionals can’t help but forget about a lead every once in a while. Who knows how much revenue has been lost because a salesperson threw away the sticky note with that interested prospect’s phone? Marketing automation takes the stress out of keeping track of leads.
2- On Demand Research
There’s a reason lawyers, doctors and professors are known for their poise and preparedness. Most of us, on the other hand, have to make due with what we have. It might not be a team of researchers, but marketing automation software can collect relevant information on its own before opening a lead.
3- Automated Lead Nurturing
The strongest lead is always the most important, but cooler leads shouldn’t need to suffer. Marketing automation can turn that stack of business cards into warm leads. These systems send automated emails to keep in contact with your cooler leads while you close the sure thing. When a cool lead turns into a warm lead, you’ll be the first to know. Rinse and repeat.
4- Analyse Your Outreach
Track conversion and click-through rates to determine what content most effectively garners new leads. An efficient marketing solution is useless unless you can track the results. As you tailor your campaign based on this data, you’ll see more output and higher conversions. That’s a dangerous combination.