Marketing Automation is a part of technology which includes softwares that are responsible for automating marketing actions used in many marketing processes for businesses of all types, including B2B and B2C organizations. It eases the process for companies which involve repetitive tasks like social media, emails and other website actions. According to research, it has been observed that because of use of Marketing Automation Softwares, overall market has been grown from $3.2 Billion in 2010 to $4.8 Billion in 2015.

Some of the common features that are associated with Marketing Automation are discussed below:

1. Email Marketing

Email Marketing is basically a type of direct digital marketing tool that uses electronic mail as the marketing communication delivery method. It is directly sending a message, typically to a group of people, using email.

2. Campaign Management

Campaign Management is a system which is designed to manage various components of marketing campaign.  A typical campaign management system splits out different screens and presentations for social media platforms like Facebook, Twitter and others.

3. Lead Management

Lead management is a system which is designed to generate potentially new clients, generally operated through marketing campaigns or programs. These are basically designed for Business-to-Business and Direct-to-Consumer strategies. The process creates an architecture for organization of data and distributed across the various stages of a sales process.

4. CRM Integration

CRM stands for Customer Relationship Management and  it’s primary purpose is to organize, track, and manage all of your customer information, activities, and conversations. This helps your sales, marketing and customer service teams better understand your customers. It also ensures you are delivering the right message at the right time.


5. Social Marketing

Social Marketing is use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumer’s and society’s well being. Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.

6. Marketing Analytics

Marketing Analytics is the practice of managing and studying of metrics data in order to determine the ROI marketing and the tasks that are required for improvement. It helps to evaluate the success of marketing initiatives by measuring performance like blogs, social media, channel communications etc.

7.  Landing pages

A landing page is a page which serves as the entry point for a website or a particular section of website. It is also known as “destination page” or “lead capture page”. Landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.

There are many other softwares as well that are involved in Marketing Automation.

Kindly share your thoughts below in the comment section.