Email marketing is one of the most important tools for approaching your existing as well as new customers during a holiday season. To showcase your new products or services you can utilize this holiday email marketing strategy. This is the ultimate way to engage your subscribers. Well, planned email marketing for holiday will be very fruitful. It will provide you with massive financial gains.

There are 5 effective tips for holiday email marketing

1.    Recollect all your database:

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Be prepared for every holiday season. This brings a golden opportunity for you to gain business.  Collect your entire old subscriber database. Refine them as much as possible to escape from your ESP penalty. Now you have a good database of an active subscriber.

 

2.  Do in-depth list segmentation


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 Every person or organization varies from their choice of product or services. You need to study that entire subscriber’s behavior based on their budget and choices. The more you segment the database the more you will be able to personalize your mailer resulting will be the more efficient.

 

3.  Choose eye-catching subject lines smartly


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There is not much time for you to engage with customers during peak seasons. As we know the holiday are the peak seasons for business.
Choose your subject line smartly. Be an eye-catching subject line, it will encourage them to open your promotional mailer. The more they open your mailer the more they will get engaged with you.

4. Launch attractive holiday packages


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After making them able to land at your website, it is your offer that let them decide to choose your services or products. Throw away some surprising offers to gain more and more customers.5. Use attractive images  for promotion


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Images make the most effective impression as per behavioral analysis report. Use attractive images in your newsletter; this will make a good impression on subscribers.