I hope now that you’ve got to know Why is Email Marketing the most outreached platform for B2B and B2C.
Therefore its time to find the answer How To Design an Effective Email Campaign?
Let me walk you through the essential steps of Email Marketing. Only running an Email Marketing campaign is not sufficient to derive the results. Likewise only doing hard work without setting any goal isn’t enough. Eventually, you are required to have an Email Marketing strategy following a workflow designed step by step.
1- Define your Goal
Before starting to design any of the Email Campaigns. First set up your Email Marketing goal in order to decide what should be the outcome of your mail.
The goal is really important.
It works the same as when we decide to visit a place we have the purpose to visit the same.
Same in the case Of Email Marketing Campaigns The purpose of the Email campaign????
- Introduction Of Product /Service
- Marketing /Increasing brand visibility
- Promoting Offers in order to Generate Leads leading to Sales/Conversion
- Festive seasons Campaigning /New Products/collection
There can be “N” no of motives behind designing a campaign. The right Marketer would first Analyse and Decide the goal of the Email Campaign. It is required for obtaining result-oriented mail Marketing.
2-Design Email Campaign
This consists of Multiple steps but the Key to Designing Effective Emails includes:
1- Use Standard Image to text Ratio.
2-Personalize the Email as much as you can.
3-Design Responsive Emails (Mobile + Desktop)
4-Place an Effective Call-To-Action button
5-Create an Impressive Subject Line
6-Send only to Opt-in Contacts
7-Most Important -create an Effective Offering that is worth the time and Money.