Facebook is no doubt one of the most popular social media platform with 1.47 billion active daily users. Facebook is no longer just an entertainment platform where people log in to pass their time or login in their free time.
Facebook turns out to be a good business source that provides an opportunity to connect with a prospective buyer or potential leads and can convert them into customers.
But Facebook marketing is different from using Facebook for general purpose. You can’t just post some photos on your Facebook business page and expect to receive a hike in traffic and sales. There are a ton of ads on Facebook and a lot of users ignore them, so how do you stand out from the crowd and convince users to pay attention to you?
Create a Facebook marketing campaign and follow some strategies to increase ROI and get success. Let’s take a look at how to create a Facebook marketing campaign that boosts ROI.
Set your Campaign Goal
Before implementing any strategy or technology you must determine what result you want from that. Similarly to create a successful marketing campaign you must determine your campaign goals. You just can’t go without any idea of what you want to achieve. So decide your business goal and build a campaign around it.
Some objectives for Facebook campaigns can be:
- Growing traffic to a particular page or your site in general
- Building brand awareness
- Increasing social media followers
- Growing your email list
- Generate sales of a product
Setting your goals will help keep your campaign focused, and you can plan all your work accordingly.
Set your Target Audience
You should know your audience or should I say you must decide which segment you want to target as your target audience can’t be everyone. After determining your audience you have to know about them-their persons, area of interest, past experience with a similar product, what they are looking, etc.
It would be a waste of time and money to advertise to people who are completely outside your demographics or not at all a relevant audience for your product.
Figure out in detail who you want to target. The more details you know about the target audience, the easier it will be to place your ad right in front of them.
Keep your Audience Engaged
Once you know your audience and about their persona starts engaging them. There are various ways to engage your audience such as posting videos, telling a story, running a contest, asking for their opinion on a particular topic and so on.
The audience is not going to pay attention at your campaign if everytime all you’re doing is telling and asking people to buy your product or talking about yourself only. People aren’t just interested in commercials or ads, they wish to see real-life story, an inspiring story or a video that make them laugh or cry, so by telling a story and stirring up emotions in users, you’ll receive more engagement than normal ads, and people can’t resist but to give you their attention.
Use high-resolution images and keep the text short
Whether it’s a school book or ad campaign images always work to keep engage your viewers, images are something that stands out in the boring text. According to Buffer, photos posts get 39 percent more interaction than other posts on Facebook. So why not to create a campaign with eye-catching images that bound to get a positive result.
Keep the wording of your ads concise, short and attractive and posts should also include a clear call-to-action. Make it easy for people to perform the task (what you want them to do), for example, tell them to visit your website to enter a contest and include the link for them to click.
Like Flok has used bright yellow color and ask a question to engage the audience better.
Retargeting is a great strategy because it allows you to bring back those visitors who visit your website but leave without buying. If a user visits your website and leaves without taking the desired action, you can ‘follow’ them to Facebook and show them an ad that encourages them to return to your site and buy or subscribe.
Facebook retargeting is a super effective tool to add to your campaign; it allows you to target people who can be your potential buyer.
Facebook is a great platform for small businesses to get the most out of their marketing efforts. You can boost your sales and traffic on Facebook without spending much by creating an engaging campaign for your followers as well as you can reach to plenty of new prospects.