In addition to creating a highly targeted campaign, Email-Marketing can offer companies several benefits, compared to other online marketing options.

With a massive amount of emails delivered to our inboxes every day, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:

  • What platform will your end users view the email in?
  • What day of the week should you send your emails to get the highest click-through rate?
  • What is the desired action you want recipients to take upon reading the email?
  • Are you sending the “right” message to the “right” people?

The following are a few of the types of measurements that can be used:

  • Bounce rate: the percentage of total emails sent that could not be delivered to the recipient’s inbox
  • Delivery rate: the percentage of emails that were actually delivered to recipients’ inboxes.
  • List growth rate: a measurement of how fast your email list is growing. A list of subscribers will vary over time as some recipients unsubscribe and new recipients subscribe to receive emails.
  • Click-Through-Rate (CTR): the proportion of the audience who clicked on one or more links contained in an email message.
  • Email Sharing: the percentage of recipients who clicked on the “share this” button to post email content to a social network site.
  • Conversion Rate: the percentage of recipients who clicked on a link within the email and completed the desired action, such as filling out a form on your website.
  • Open rate: The number of recipients that opened the email.

If you use an Email Marketing platform you will be able to pull this information and create reports at any time.