Email is one of the best ways to reach to your audience, gain their trust and increase sales. Once someone gives you their email address, you can contact them directly.
In a world of digital business having strong and quality email list can be an enormous asset for your organization because without that your eCommerce business cannot grow.
Being able to contact them with newsletters, educational emails, and friendly reminders keep you on their mind, build a good rapport and lasting clients.
If you want all this and want to grow customer acquisition and marketing ROI you need to build or grow your email list but the question is how?
We’ve some strategies and tips for growing your eCommerce email list.
Define your audience and focus on quality traffic
Who do you want to target? A simple yet most important thing to consider. To get the most out of your email marketing efforts you need to work to identify your target audience.
Look at your data and identify people who seem to be interested in your product or service. Research who they are, what are their requirements, their pain points, analyze their buying behavior and find out what drives them to purchase.
Once you identify your buyer’s persona, you’ll be able to tailor your message better. Better messaging will result in an email list that turns a reliable and targeted email list.
Boost your SEO
Once you have a quality email list and you got the idea of what your audience be like, it’s time to improve your SEO. Improve your organic search result, create awareness and attract your target audience to your website.
One of the best and most underused ways to improve SEO for e-commerce is to manage a blog. But the important thing to consider is, use blog not to sell a product but to build a strong relationship between you and the buyer by solving problems and educating them. Other things to consider are:
- Have unique content, don’t have duplicate content in your site
- Create unique product descriptions for each product page
- Treat your main page as an absolute landing page
- Pay attention to link building
Create web forms and landing page for better conversions
Design landing page to motivate client or visitors to leave their email address. Have a strong call to action to tell the visitor exactly why they should leave their contact information for you.
To do that you need a web form, it helps people to sign in. Place web forms on your homepage, product pages, about us page or blogs.
The most optimal location to place your signup form, which will show up on each page, is in the footer.
Use social media ads to drive traffic
Once you have a landing page, you can use social ads or sponsored posts to drive traffic. For example, Facebook now allows its users to advertise directly to the target audience. Facebook charges a minimal fee for every visitor that clicks to your landing page.
Apart from these four, there are some other ways as well which helps you to get email addresses, let’s have a look.
- Offer a discount in exchange for an email address
- Fun a contest on Facebook
- Entice first-time visitors with entrance popups
- Ask for email signups for customer support or inquiries
- Have an email signup box in your site footer or sidebar
Are you using email marketing in your business? What is your strategy to build an email list? Let us know in the comments.