Email marketing is one of the most effective ways of reaching prospective and existing customers. But there’s a difference between simply adding people to your contacts list and adding people which are your genuine subscriber (customer), running a campaign that bring traffic to your website and generates sales.
In order to drive traffic to your website and increase sales you need to maximize your email marketing campaign but how??
Here is an answer, some points are mentioned below which will help you to know how to maximize email marketing campaign.
Personalization: It means customized mail, it enhearten contacts to open email and go through the inside content. When you see your name or something you can relate with you automatically attract towards it same applies to email, when to see your name in the pretext header you compel to open it and read it.
Segment email list: By segmenting you can send a particular email to a certain people or group of people for whom sent email would be relevant. You can segment your database on the basis of certain criteria like age, gender, geographical area, etc. This will help you to send right message to the right person which leads to high engagement rate and more traffic to your website and chances of email to be unread or mark as spam would be very less.
Subject line: “Well begun is half done” is a saying, same apply in email marketing also. Start of any email is it’s subject line and if it is not appealing people are not going to open it even if body of the message is fantastic so one should be very careful while drafting subject line, it should short, easy to understand and justify the content of the email.
Know your audience: Know who your audience is important, make sure to send them messages that are relevant to them. One of the worst mistakes you can make with your email marketing is to simply blast every subscriber on your list with the same message irrespective of message is useful for them or not. By doing this you are making yourself into trouble because this can lead to unsubscription or marked as spam.
Format and layout: People generally ignore this fact that effective email campaign should have below 200 words, you cannot write a whole lengthy story in an email, when subscriber open an email they are not expecting to read a novel and in fact they don’t have that much time to read lengthy emails. It is recommended to carry 50% Image and 50% Text in the Email content. One must add company logo in the header and it is mandatory to add physical address and unsubscribe link in the footer.
Email should be mobile friendly: Make sure your email campaign should be mobile friendly 54% of emails are opened on smartphones, so half your audience is going to view your message on cellphone. If the email doesn’t display correctly, maximum number of subscriber will delete the email. To avoid [your email] being sent straight to the trash, it’s important to focus on creating mobile-optimized email content that is eye-catching and engaging on a smartphone.