Finding new customers and marketing to existing ones, then email has proven its effectiveness than social media. Acquiring new customers via email marketing has quadrupled in last 4 years and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora, a New York City-based marketing analytics firm.
If your business isn’t effective enough in getting most of the email marketing yet, you could be missing out on attracting new customers. There are many relatively affordable and user-friendly email marketing services available to help you create (Design), test, send and track (analytics) your email campaigns. But the question is which one is right for your company?
1. What does my company want to achieve through email marketing?
If you are an ecommerce company (online bricks and mortar store) looking to boost up your most of the sales through email marketing then Sales-Push.com is the one happens to be the best choice for you as the email marketing experts at here catering ecommerce company since last 5 years or if you a media company want to shoot newsletters on a regular intervals to your subscribers then the expertise lies in here.
There are many email marketing providers who give you a free trial for a limited period and contacts as well often lasted 30 days to 45 days. There is only one email marketing provider named Sales-Push.com who allows you to send 10,000 emails per month to 2500 contacts.
3. How can I encourage peolpe to sign up for my company’s emails?
Asking customers directly at the time when they are making the purchase would be the best or simply ask them to sign-up whenever you are interacting in-person or on the phone. Most email marketing providers are competent at the job will allow you to upload your email address lists directly from your own databases. To capture more email subscribers over time, choose a provider that offers customized email signup forms that you can incorporate into your company website and Facebook page.
4. Should I design my emails using a template or pay for a custom design?
5. Do I need help planning my email campaign strategy?
6. How can I be sure my emails will appear properly no matter what device or platform people view them on?
7. How do I choose the images I use?
8. What types of analytics will measure the effectiveness of my campaigns?
Most email marketing providers provide free, self-service analytics and reporting tools. These tell you how many people are opening your emails, which links they’re clicking on and how many emails they forward to others.
They should also let you view how many people unsubscribed and how many email addresses weren’t valid, plus how many emails weren’t delivered and why. Tracking which emails are most engaging and most often shared can help you learn which types of content best resonate with your subscribers like Sales-Push.com
Hence, above are the 8 essential questions to be asked before you choose an Email Marketing Service provider which leads to leveraging the one (email marketing service provider) which could fetch you the value and make you achieve your objectives out of the email marketing campaigns.