As it flies in the face of logic that there are many to consider when it comes to promoting your business online, but Email often left in the dust. Social media like Facebook and Limkedin are on top when it comes to identifying best practice for gaining online visibility. Yet Email – as old fashioned as it may seem nowadays – still at top in the list of best practicing for promoting your business online.
The reason of effectiveness of Email Marketing for small and medium businesses is high because of the close relationship they have with their customers.
“Small businesses have a sound relationship with their customers – due to this relationship offers them a huge advantage in Email marketing. No matter how many tools come in the picture of online marketing, Email continues to be the one of the best tool available to reengage or continue to engage customers and bring them back to your business”.
Engaging customers and making them want to return and stick to your business is the ultimate goal of every business.
The question, however, is what value does Email truly bring small businesses?
True Value of Email Marketing for Small Businesses:
Being a small business, let us start with considering the economic value Email offers budget strapped small business. Sending an Email doesn’t cost anything unless you using a subscriber such as Sales-Push.com, Techsense or others – however even then the cost are minimal compared to other printed goods and marketing strategies that may include snail mail or advertising. And since these companies’ have the team of experts for Email Marketing and clearly claims to handle your entire Email Campaigns end-to-end, which gives small business a piece of mind. As it was surveyed and the results are clearly stating that an effective Email Marketing Campaign will be able to fetch $40 of every $1 invested to the business. Low cost and easy to implement are certainly the perks of Email Marketing, but the data gathering from Email sent are possibly even more valuable. When using companies like Sales-push.com or any other to send out your Emails, you gain all the necessary data which you would require to measure the effectiveness of your campaign like:
- Data allows you to target the right audience and accurately analyze responses to your Email sent.
- Among them include open rates, clicked links, conversation details and subscriber information.
These information are often provided within 48 hours or less after your Email Campaign, which definitely a positive aspect for small businesses to quick react and better management.
Hence, saving time, investing low and reaching out your existing and future customers are certainly good reason to keep Email Marketing in your to-do list. Along with presence in social media is equally important to gain results.