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Email marketers ask a regular question  how do our campaigns compare ? 

Actually they are looking for statistics to compare subscriber engagement for open, click through and delivery rates, ideally within their sector.

Fortunately, there are a number of good options to compare email stats because we are living in a truly digital world. Hence globally data sharing is much easier task. The best are compilations by email marketing service providers who produce statistics across their clients’ campaigns.

These are the latest sources I recommend from various sources as well as my compilation of the latest data. This fundamental report is natively taken from mailermailer.com.



Industry

Open Rates

Click Rates

Click-to-Open Rates

Bounce Rates

Accounting and Finance

6.6%

1%

14.8%

0.6%

Architecture and Construction

12.3%

0.7%

6.1%

1.7%

Arts and Crafts

20.4%

3.4%

16.6%

1.1%

Association and Organization

15.2%

2%

13.3%

1.3%

Business Supplies and Services

18.4%

2%

10.6%

1.4%

Computers, Electronics, and Software

11.2%

1.3%

11.9%

1.1%

Deals and Coupons

8.2%

2.2%

26.2%

0.4%

Education

12.1%

1.8%

14.8%

1.7%

Entertainment

13.2%

2.3%

17.2%

1.2%

Event Planning

7.3%

0.9%

11.8%

0.7%

Family Services

15.2%

1.1%

7.6%

4.1%

Fashion and Beauty

12.2%

2.6%

21.3%

0.9%

Food, Beverage, and Agriculture

18.6%

3.5%

19.1%

1.1%

Government and Politics

8.2%

1.4%

16.7%

0.6%

Healthcare

11.9%

0.8%

6.6%

1.2%

Hobbies

4.2%

0.9%

22.1%

 

Home

16.4%

3.1%

18.8%

0.7%

IT Services

14.8%

3.5%

23.5%

3.1%

Journalism, Publishing, and Printing

13.5%

1.7%

12.7%

0.7%

Legal Services

11.1%

1.1%

9.6%

2.1%

Leisure, Travel, and Tourism

14.8%

2.9%

19.4%

0.6%

Manufacturing and Distribution

28.7%

2.9%

10.2%

1.9%

Marketing, Advertising, and PR

15.4%

2.3%

15%

0.6%

Museum and Galleries

18.7%

2.2%

11.8%

1%

Nutrition and Pharmaceuticals

13%

1.9%

14.7%

1.7%

Other

5.3%

1.1%

20.2%

0.4%

Pet and Animal Services

14.2%

2.6%

18.3%

0.9%

Real Estate

12.9%

2.2%

17.2%

1.2%

Recruitment and Staffing

3.9%

1.9%

49.1%

0.5%

Religious

9.7%

1.4%

14%

0.8%

Restaurant, Bar

9.2%

0.5%

5.2%

1.5%

Science and Biotechnology

16.1%

2.9%

18.2%

3.1%

Security and Law Enforcement

19.2%

7.5%

39%

0.8%

Sports, Fitness, and Recreation

14.8%

2.5%

17.1%

0.8%

Transportation

12.7%

2.6%

20.1%

1.4%