Even a minor negligence can “favour” your email being filtered as spam or junk mail.
So, before you start sending your email campaigns, check out this list of common mistakes that email marketing newbies often make:
Mistake 1. Sending without Permission: Permission is a “must-have” in email marketing and means that each recipient on your list requested to receive emails from you.Getting the recipient’s permission requires some time and efforts but you will be rewarded with better Inbox deliverability, fewer bounces and spam complaints, and most important with higher open rate — which is your primary goal as email marketer.
Mistake 2. Buying Email Addresses: Never buy, rent or harvest email addresses even if they are opt-in for someone else’s newsletters. If those people didn’t ask for emails from YOU, and you are sending them, then you’re sending spam.
Mistake 3. Sending without Testing: Do not put your email campaign preparation off the last minute.
If the email looks good in your preview panel, it does not mean it will look the same for all your recipients. That’s why you have to spend some time for testing your email design in different environments.
Mistake 4. Sending Marketing Emails instead of Transactional Emails: Marketing emails are email newsletters, offers, discounts, coupons and other commercial email messages.
Do not send marketing emails to your clients or customers until they give you the consent to receive commercial emails from you.
Mistake 5. Sending from Unknown or Personal Email Address:
- While your personal free email address from @yahoo.com, or @gmail.com is good for communication with your friends, it is not good for commercial email campaigns to your subscribers.
- So, use the email address from your website domain to send marketing emails. You can even setup a specific email address for your newsletters like email@example.com or firstname.lastname@example.org. It works too.
Mistake 6. Ignoring Bounces, Unsubscribes and Spam Complaints:
- It’s not only about email marketing etiquette but about your sender reputation too. Though your list is opt-in, some emails may bounce. Take care about deleting bounce email addresses from your list.
- If you receive unsubscribe requests via email, setup a separate email account for unsubscribe emails too in order not to mix them with other emails in your general Inbox and don’t forget to exclude those people from your next email campaign.
- Take care about spam complaints. They come when someone on your list clicks “This is spam” button upon your email.
Mistake 7. Not Tracking Email Campaigns:
- One of the advantages of email marketing is that you can measure your subscriber’s interest in your email by tracking your email opens and link clicks inside the email.
- Therefore, Email tracking reports are extremely useful.