Time and budget, are the main constraints for any business so it is very important to know which Digital Marketing channel will be the best fit for our business and when we have to invest. To take full advantage of digital marketing for our business it is very important to have the complete knowledge of different marketing channels.
So let us discuss the different Digital Marketing Channels:
1)- Social Media Marketing
Social Media is an online platform which defines different activities that incorporate technology, social connection, integration, liking, sharing and commenting. There are several social media platforms like Facebook, Twitter, LinkedIn, Instagram etc. When you plan any campaign on social media platform always target your audience, define their location, engage them and give them the reason to response, and maintain strong relationship with them. Social Media Marketing is very effective now a day to make their trust on you and to maintain a strong network.
2)- Email Marketing
Emails are the foundation of every growing business. Email Marketing has proved itself the most efficient form of marketing. It is cost effective and result oriented in comparison to other marketing channels. There is nothing could be so customized like email marketing in all online marketing channels. Email marketing comes on top in the case of customization. If you are planning, you email campaign in fully systematic manner then it can give you the best result. If you have budget constraint, then email marketing is the best solution for the promotion.
3)- SEO (Search Engine Optimization)
Search Engine Optimization includes the activities which are done for your website rank improvement. There are two kind of SEO
- On Page SEO
Which is generally done once and includes website content, key words, meat description, images and URL etc.
- Off Page SEO
Which we need to do on regular basis, like classified listing, directory submission, forum, blogs, press release, guest post, video sharing etc.
4)- Search Marketing
Search engine marketing is the use of different search engines to drive the relevant traffic to your website. Different companies apply different kinds of strategies to drive the traffic. Always use maximum relevant content so that it could be fetch during search because different people use different kinds of word for the same product so the search easy.
In search engine marketing we generally count
- PPC and
- Natural search which leads to SEO
5)- Affiliate Marketing
Affiliate marketing is 100% measured by performance which involves a business owner and one or more websites or affiliates. The affiliate website owners place ads on their own website to advertise the entrepreneur’s products or administrations in return for a rate of benefits.
There are three main pays through which an affiliate can earn money-
- Pay Per Click (PPC)
Each time a potential client leaves the affiliate website by “clicking” on the connection prompting the dealer’s site, a specific measure of cash is saved in the partner’s record.
- Pay Per Sale
Each time a deal is made as a consequence of promoting on the partner’s site, a rate, or commission, is kept into the subsidiary’s record.
- Pay Per Lead
Each time a potential customer registers at the dealer’s site as an aftereffect of the ads on the affiliate’s record, a formerly decided sum is kept into the partner’s record.
6)- Display Marketing
Display advertising includes outlining graphical ads and putting them alongside substance on websites, emails and other computerized configuration, and texting applications. The commercials can be content, pictures, sound or video clasps, movement, or other intuitive substance. Cost-Per-Impression (CPM) and Cost-Per-Click (CPC) define the payment in the case of display marketing.
7)- Content Marketing
Content marketing is the essence of overall digital marketing. If your content is not effective and engaging your digital marketing is not going to work. Visitors visit your website just because of your content. So make your content action oriented to gain the maximum revenue from your digital marketing campaign.
Digital Marketing is the smartest way to keep your customer engaged and generate better revenue from your investment.