With ubiquity in Email Marketing, email marketers are still struggling to figure out the reason behind email bounce. When an email gets rejected by subscriber’s email server, then it is called Email Bounce. When this happens, the mailer will...
  Whether you’re a big company or a small one, to be successful, you must have a marketing strategy and you must follow it regularly. Your marketing strategy works as a blueprint for achieving your goals. ​ Strong marketing strategies help brands...
Being a marketer, one should know about the chrome extensions that are most recommended. Extensions are small software programs that can modify and enhance the functionality of the Chrome browser. You write them using web technologies such as...
Subject Lines are assumed as a part of an email. But marketers must not forget that this is the most crucial part of the email. In fact, 33% of email recipients decide whether or not to open an email...
The ultimate goal of email campaign is to achieve maximum CLICK-THROUGH RATE. Your email marketing campaign is unsuccessful if your click-through rate is low. Click through rate is the amount by which visitors open the hypertext link to a...
If you are running a Small-Medium Business, or if you are an online marketer then you must be aware of Google Analytics. We all know Google Analytics is free to use tool and...
There is a very slight difference between a Writer and a Content Marketer. But actually, this difference is huge. I will try to explain the difference broadly. Any writer or content marketer must know this difference. A writer...
​Despite the rise of mobile and the oversized emphasis on social marketing, email has remained an incredibly useful and effective marketing tool, often delivering much better ROI (Return On Investment) than other types of media. It works because it...
  Content is the actual base of “Digital Marketing”. “Content Marketing” plays an important role to determine the success of “Online Marketing”. SEO, PPC, Social Media, the essence of digital marketing all are under the control of effective and targeted...
You must be aware of the power that social media holds these days. From marketing to sales and from journalism to social awareness it has held a big space in today’s world. But from marketer’s point of view,...