“The First impression is the “last impression”. The same thing applies in the case of email marketing. We can say opening the line can be the first impression of your email and a lame opening line could sabotage the entire...
A no-reply email is an email address where you cannot reply to the received email, it uses the format “[email protected]___.com”. Businesses generally use this to disable the recipient from sending a reply to their emails. However, this is not...
  Delighting to your customers in all phase of the customer experience lifecycle with full satisfaction is must because these satisfied customers work as the best referral source for the company. Why Referral Sources really matter for a company? Most of...
Every company wants to take advantage of a marketing automation tool. Email marketing is a cost-effective tool to connect with the potential consumer, and making it possible to maintain a direct line of communication with prospective customers and potential...
It's being 2 decades since email marketing is around and a lot has changed and is changing in email marketing- from smartphone to social media to methods of doing email marketing. So you also need to brush up your...
Hello (contact.firstname) This is the most common way every marketer use to start their personalized campaign. As we all know email is becoming one of the most dominant marketing channels to reach out to target audience, acquire them and retain...
If you are an Email Marketer, then doubtlessly you must be very much aware of this word EMAIL DELIVERABILITY. For non-marketers,Well, by email deliverability in marketing terms means that the email is delivered to the inbox and  NOT...
Sender reputation plays a vital role in running your email campaign. It is an important character to increase your email deliverability. ISPs judge your campaign by your sender reputation only. There are two types of reputation: IP Reputation and...
In today’s competitive world retention of a customer is as important as making a new one. Marketing strategy change with the change in time, early making new customer is more important (given more preference) but as the time pass marketers...