1. DON’T Buy Or Rent Subscriber List:
Don’t buy or rent lists. Yes, you can legally purchase lists of people who have agreed to email communications, it does not mean that really they want your emails.

 

2.DON’T Use ALL Caps Letter :
Don’t use all caps anywhere in your email or especially in its subject line. It is rude and gives a negative impact on spam filters.

 

3. DON’T Use Scraping Email From Sites:
Don’t scrape Websites especially social media sites like Facebook, Twitter, LinkedIn for email addresses. This is not an illegal way.

 

4.  DON’T Use JavaScript, Flas, and Video :
Do not use video or additional Flash, or javascript within your email newsletter. Various Email Client’s Spam filter blocks it as it might be fishy.

 

5.  DON’T Use Spammy Words:
Don’t use spam trigger words like “free,” “help,””guarantee,””percentage” and “no obligation” in your subject line or email newsletter’s body. The spam filter will never allow your email to enter their Inbox.

 

6. DON’T Use Embed Forms :
Don’t embed forms in your emails. It might be more and more difficult to place your newsletter in Inbox folder. Send your recipients to a landing page of your site.

 

  7. DON’T Use Exclamation points!!!
Do not use a red color font for designing your email newsletter. It is a standard way to use a black font with a white background. You should avoid exclamation marks (“!”), especially inside the subject line.

 

 

8. DON’T Use Misspelled Words :
Please check all words spelling carefully. As misspelling is one of the major spam indicators in your email newsletter.


9. DON’T  Use Keyword Stuffing : 
Do not full your email with all type of “call to action” keywords. Spam filters trap them easily.

 

10.DON’T Use Large Images Without “Alt” Tag:
Never forget to include “alt” text with images. It makes them more readable by all email clients. Don’t use a huge amount of images and always remember that the images should have alt text.

 

11. DON’T Use Include heavy attachments: 
Do not include heavy attachments to your emails. A landing page link will be able to send recipients to the pages on the site to download whatever you want to send.