Black Friday: How To Use Email Marketing For The Shopping Season

Shopping season Email Marketing

Black Friday is on the following day of Thanksgiving day(the fourth Thursday of November). It marks the beginning of Christmas shopping season in the United States. This is the perfect time for retailers and marketers for promotional sales. It has routinely been the busiest shopping day of the year since 2005, although according to the news reports, it is observed as the busiest shopping day of the year for a much longer period of time. And with the trending online shopping in the e-commerce industry, the most convenient way is to use Email Marketing.

Here I am sharing you the ways how email marketing enhances your Christmas season shopping with productive results.

1.  Enticing subject line

Despite any kind of business involved, your subject line must compel the users to open up the mail. There is no secret to crafting subject lines that will guarantee you opens and clicks. The subject line is like the soul and heart to the campaign. If it fails, the entire campaign fails.

Example:  Hurry! Last 24 hours to shop at the Big Christmas Sale!

2.  Offer extras on your product

Create offers like “Buy 2 get 1 free”, “50% discount” and others. These promotions increase your sales during the Holidays. Use them during the holidays to encourage people to buy.

3.  Promote your offers online

Make use of social media effectively to promote your offers online. This helps to make people more aware of the current offers going on your website and products. Focus on your sales reports to ensure you have sufficient stock and can move products as needed.

4.  Create unique landing pages

Use different creative landing pages for the different festival. Like if an online shopper clicks for black Friday deal, then create the landing page with black Friday message with beautiful graphics and if the online shopper clicks on the Christmas offer then create the landing page with Christmas message and graphics.

5.  Visible and clear Call-To-Action Button

Call to action is an instruction to the audience to provoke an immediate response. Don’t underestimate the importance of word choice in your call to action. The words in your call to action provide the necessary direction for subscribers to follow through with an action. Use action-inducing words, keep it short and be relatable.

6. Personalization matters a lot

With the use of analytics, online shopper’s activities can be tracked which helps to segment customers according to their choices, locations, demographics or past purchase. In this way, you can make segmentation and send personalized emails which compels the recipients to open up the email.


Do you have more ideas for this festive season to make use of email marketing?
Please share below in the comment section.


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