We Marketing Automation Experts at Sales-Push.com have collected the top ten benefits of marketing automation to help you decide whether an automated marketing solution is the right fit for your business.
1. Time is Money so Save it
You can create multiple campaigns and posts ahead of time and schedule them for a time and date in the future. You could, for example, create an entire month’s worth of Facebook posts in one day and set them to post throughout the month.
3. Time to cut down staff resources
2. Enable yourself to reach out each one of your Audiences
Rather than having to manually segment customers based on their needs and preferences, some marketing automation solutions allow you to simply create restrictions that will allow customers to be automatically separated. For example, for an automotive dealership you could instruct the solution to create a list of customers who have purchased a particular brand of car. The solution can then send messages and promotions to those customers that relate specifically to that car brand. This way, customers receive messages that are relevant to their individual needs.
4. Leverage Detailed Reports
Automated marketing solutions keep track of each email campaign, Facebook post, text messages or whatever it is that you are doing. A great solution will provide you with detailed graphs, statistics and other report data that you can analyze in order to optimize your future campaigns. Having data from your campaigns automatically collected and organized makes it simple to review this essential data.
6. Makes Lead Nurturing Easier
No longer do you have to only connect with each lead manually, which can be time-consuming. An automated marketing solution can help you reach out to a potential lead right from the beginning of their interaction. If, for example, a customer visits your website and signs up to receive your newsletters you can connect with them right away with an automated solution. They will receive a welcome and confirmation message, and you can also tell the solution to send all new customers a discount coupon and a survey about their preferences.
8. Helps you to build more useful and detailed customer profiles
An automated solution is always gathering information based on customers’ purchases, email opens and responses, selected preferences and more. All this data is stored for future use, to allow you (and your handy automated marketing solution) to reach out to each customer more effectively.