One huge advantage of Email Marketing is it can be effective for both Large and small business.
Some other major advantages are:
1. Saves Time and Money-
The famous and the most important advantage of using an email marketing service for bulk emailing is saving time and money.
2. Opt-In mailing lists- The email marketing services that your choose must offer you the benefits of opt-in and opt-out mailing.
3. Email Marketing professionals prevent you from getting blacklisted- The email marketing specialists are well versed with the trends of the agencies which have the authority to black list any campaign. They also work cooperatively with these agencies and do not let your campaign get marked as spam.
4. Avoid duplicates- Email Marketing software have a number of features among which one is to avoid sending the same email to one particular email address.
5. Give a personal touch- With the help of the email marketing software, you can personalize your emails, even to the extent of writing the recipients name in the subject line.