1.    WHAT IS YOUR NEED????

Start with understanding the basics of your email needs.

  • What is the size of your database
  • How frequently are you emailing?
  • What is your average number of emails you sent in a month?

2.    CUSTOMER SUPPORT SERVICE:

  •  Customer support and service ethics have become a better gauge of esp quality
  •   In fact, have become the No.1 reason companies decide to switch vendors.

3.    USABILITY :

  •   An ESP platform’s power is only as good as your organization’s ability and willingness to use it.
  •   If your staff finds it difficult to use, they will not use it effectively.
  •   On the other hand, if they find it easy to use, they will take advantage of all its powerful functionality to produce the best campaigns. 

4.    CROSS-PLATFORM INTEGRITY:

  •    Today between 30 percent and 50 percent of email is opened using a mobile device. 
  •    Your ESP must be able to help you easily optimize your users’ experience.

5.    SOCIAL MEDIA INTEGRITY:

  •   Your ESP must be able to help you manage your organization’s social presence and gather actionable data for use in email marketing.
  •   Social media is an effective way for small businesses to connect with customers.

6.    DELIVERABILITY : 

  •   Remember, any email not delivered is a lost opportunity for a sale and many factors are working against you.

7.    USER’S REVIEWS:

  •     Ask for references from both current customers and those who have switched to a different vendor.
  •     In-depth knowledge about ESP provider.