Social media platforms hold a ton of potential. With billions of global users, free access for both individuals and companies, and diverse types of functionality to support virtually any marketing need, it’s no wonder why so many companies have flocked to social media as a core strategy.
Below are the super tips and tricks to get your business enlightened across your social media presence
Too many companies make the mistake of bombarding their followers with updates, believing that quantity is just as important as quality. In some ways, this makes sense; if you make 15 posts in a day, it stands to reason that more people will see your material than if you post 4 times in a day. However, if you post too frequently, updates from your brand may devolve into white noise, and some followers might completely unsubscribe.
Include a Visual Component:
By now, this should go without saying, but too many brands are still making posts and syndicating content without a visual. Between two posts, one without an image and one with an image, the one with the image will always get more traffic. There’s no excuse to make a post without some kind of visual component, whether that’s an image or a video or even a GIF image, so make it a priority.
Time is Money so Optimize it:
There are two ways to optimize your post timing, and they’re both important. The first has to do with the topic of your post; topically relevant posts tend to perform better than evergreen posts, which are relevant no matter when they’re posted. The second optimization method is about the timing of your actual post. Learn when your target audience is most active on social media—ideally both the time of day and day of the week—and schedule your posts to appeal to that time slot.
Create posts that naturally encourage your followers to actively engage with the post Doing, so will make your posts show up in your follower’s friends’ news feeds, and the long trail of comments or engagements will also make the post more immediately visible when it does show up.
Social participation is contagious, so the more you can stir up, the more you’ll receive in compounding returns.
Make your Post Shareable:
The more shareable your post is, the more work it’s going to do for you. If 10 people share your post and each one of them earns 5 more shares, that’s a total of 60 new feeds you’ve accumulated from your post to gain traction. You can make your post more shareable by making sure it’s original, including new claims or new information by making it either funny, entertaining and stuff like that whichever you think will be helpful to grab more and more attention of your market. Monitor which of your posts have got the maximum shares and replicate that success by applying those unique qualities in new material in the future.
Give Something Back:
Nothing attracts more than immediate free value. If a user scrolls down his/her timeline and sees a long series of content posts with one post in particular offerings $10 off a special offer. Use numerical figures and strong language to call particular attention to your offer and make sure it’s something your users going to find valuable.
Gather and Consider Feedback:
This is the most important trick, but it’s also going to take the most work. Take the time to gather feedback from your followers about the quality of your posts, and what they’d like to see more of in your line-up. Take this criticism to heart, and adjust your content and social strategies accordingly. After all, your goal here is to give your users exactly what they want—and there’s no better way to learn what they want than to ask them directly! If you’re having trouble getting this feedback, try running a survey or using Facebook’s algorithmic ad scoring to test what kind of messages are the most effective.
Put these seven strategies to use in your own social media campaign, By “Sales-Push.com”, regardless of which platforms you favor. If implemented consistently and with significant efforts, you’ll start to see your posts reach a wider audience, leave a better impression, and lead to more traffic and greater user retention over time.