You must be knowing that Google Analytics is the most widely used analytics tool over the Internet for tracking website traffic. This is viewed as a most important tool to grow traffic as you can track from where you have your maximum sources and can enhance further by having a clear insight of analytics. After all, the key to success is:

The more you MEASURE, the more you IMPROVE..!

But to understand the Google Analytics, you must be aware of few metrics/terms to understand what exactly the analytics shows.

So, in this blog, I am going to share a few terms that every marketer who uses Google Analytics must know. By the way, many of them are same as I mentioned in my blog 20 metrics to know for your content marketing.

Let us have a look….

1.  Unique Visitors

These are the unduplicated visitors whose visit is counted as one in a specified time period. You need to attract maximum unique visitors as much as you can. Take help of social media.

2.  Page views

It is the number of views a page has attracted. For example, one person viewed 10 pages. So this tells you that that person visited 10 pages on your website. If the number is close to your visitors figure then you might want to find a way to lead them onto other content on your site.

3.  Content

This tells you which content gets maximum popularity on your website. You can have which page and which part of the content on that page get maximum views and this shows how much the content is liked by the visitor. Remember it’s about publishing content your audience wants to read.

4.  Bounce Rate

It is calculated on the basis of entry click and exit click. If both these clicks occur from the same page on your site, so it is counted as “Bounce”. The truth is, everyone does not like your content or the content may be not relevant to them.

5.  Average Time on Site

This tells you for how long a visitor stays on your website. That is, whether the people are quickly leaving your content or sticking around to consume it more slowly. If you find one of your 700+ word blog posts has attracted over 1000 page views but the average visit duration is under 12 seconds, then people aren’t really reading what you published.

6.  Traffic Sources: Referrals and Searches

It clearly tells you the sources from where you derive the traffic. You’ll find the data in the Traffic Sources section and see which keywords and phrases people are using through search engines. you are able to find both new and existing keywords you should focus on.

7.  In-Page Analysis

You’ll be presented with a map that lets you view where your visitors are clicking. This feature helps to find out how your visitors are interacting with your website. You can find out how many people scroll below the fold and read the content at the bottom.

Back To You:

Which metrics you focus upon in Google Analytics? Share below in the comment section.