Why marketing automation is on concern for every marketer, what’s so special in it, what’s exactly it has which has given online marketing a new picture. There’s a reason why the marketing automation industry is growing. 

Its unique tools are bound to provide sales and marketing benefits that marketing professionals can only dream of some years ago. And today it’s like your dream come true.

Here are the seven benefits why you must consider deploying marketing automation for your marketing communication

1.  Enhanced Productivity Subsequently Profits:  

There is one critical function of marketing automation is easing routine marketing tasks. It effectively eliminates repetitive manual processes by substituting automated solutions. This, in turn, increases productivity as marketing department personnel are able to put increased focus on tasks that require more focused manual monitoring.

2. Automated Workflow: 

As it is apparent humans are bound to make mistakes. So how about, let’s marketing automation handles all such tasks so that error can easily be avoided by the marketers. Marketing automation systematizes activities, processes, and documentation, allowing for a smoother marketing workflow. The more advanced software platforms include automation of internal marketing processes such as budgeting and planning, approval, workplace collaboration, and other related processes.

3. All Channels Supportive: 

Marketing automation tools are friendly with all the marketing communication channels, which mean they can be used in different marketing platforms that include email, SEO, CRM tools, and social media. Moreover, the platform serves as a centralized hub for a variety of marketing activities, making the marketing professional’s life a whole lot easier.

4. Worth Investing:

If you are thinking of cheap investing into this – then you better don’t – it isn’t certainly cheap. But the value and benefits which you get out of this is worth investing.

Let’s share you some statistic on this:

  • B2B marketers with successful lead-nurturing programs reported, on average, a 20 percent increase in sales opportunities from nurtured leads.
  • In a VentureBeat article, Mike Templeman, CEO of Foxtail Marketing, says that one of the reasons why he sees 2015 as the year marketing automation finally catches on are the cheaper, even freemium, alternatives to the more high-priced solutions.
  • Between 2012 and 2015, 84 percent of top-performing businesses use or plan to use marketing automation software.
  • By 2020, 85 percent of customer relationships with businesses will be managed without human interaction, says Gartner on their Gartner Customer 360 Summit.
  • 78 percent of high-performing marketers identify marketing automation as a key contributor to improved revenue.

5. Effective in Retention of Customers

For any business to grow continuously there has to be a balancing act between customer acquisition and retention. While the prospect of acquiring new customers is an exciting one, it costs a lot less to keep existing customers.

There’s one effective use of marketing automation in retention of existing customers comes in the form of marketing intelligence. It enables you to understand the behaviour of existing customers (both existing and future customers). With this information, you are actually able to “predict” customer needs and decisions, enabling them to act accordingly without unnecessary waste of time.

6. Building Relationship: 

Relationship marketing, in a nutshell, is a form of marketing with a focus on achieving high customer satisfaction scores, hence better retention rates. Customers’ lasting relationships with a brand engender repeat sales and word-of-mouth promotion, which, in itself, is a powerful marketing tool.

Marketing automation tools allow businesses to personalize their relationships with every customer, every prospect, and every lead through relevant strategies that include lead qualification, nurturing, trigger campaigns, digital footprint analysis, lead scoring models, and sales and marketing alignment.

7. Tracking and monitoring of marketing campaigns:

Determining the success of any marketing campaign will have to be supported by measurable data, data gleaned through precise tracking and monitoring. Marketing automation software not only helps in tracking marketing expenditures but also in monitoring responses to marketing campaigns based on specific parameters of success or failure.
Marketing automation is the reason behind this factitious evolution in the picture of online marketing communication. It may not be cheap but it’s of worth investing. It may be a set of software but way effective than humans. In short it’s a whole lot beneficial for the growth of your business and for survival in a long-run.