Everyone wants to grow their email list, but unfortunately there is no shortcut to it. Asking for email contacts with endless pop-ups, shameless pleading etc. sounds humorous and ultimately does not help. This is a wrong attempt which shows desperation for email subscribers. In this fast moving social scenario, significance of email marketing continues to grow. Despite of enormous ways in digital marketing, email marketing is the most functional marketing tool which makes use of electronic mail to send commercial messages to the audience. Email is technology’s cockroach which can’t be killed. It is used worldwide, engaging in any kind of business such as B2B or B2C.
Email marketers can be eager to build templates, opted-in contact lists, establish campaigns, content, frequency, timing, and metrics goals. All of these are important to an email marketer.
But, what are the things that email marketers do not know about email marketing?
Here are a few key points which every email marketer must keep in mind (which are generally ignored) :
1. Quality of Contacts :
The customer journey always begins with great contact data and the quality of the contacts. Email marketers must be very much aware of the data and its quality.
Just keeping the contact lists is not sufficient. Upto 30% contacts changes with time. Adding new contacts is always a bonus point but what about the lists you already have? It is the duty of the email marketer to validate the previous contact lists and avoid garbage collection of contacts.
2. Sender Reputation
Poor sender reputation can affect your inboxing. Can you imagine of having a low credit score? If your credit score is low, you will be limited to do what you can do in your financial world. Similarly, if the sender reputation is poor then it will affect your inboxing. So it is highly recommended by the marketing experts that you must maintain a good sender reputation. What are the factors that affect sender reputation?
- Complaint Rates (Spam rates)
- Bounce Rate
- Spam Traps
3. The long and short of subject line
No matter what they say, people do judge emails by their subject lines.
Infact, 33% people decide whether to open or not an email based on subject line alone. But how lengthy must be your subject line?
According to research, subject line with 70 characters and up have been marked more beneficial in engaging readers with more clickthrough rate while subject line with less than 50 characters tested well with open rate.
So the question comes, do you want to boost clicks or opens? Go long for clickthroughs and short for open rate.
4. Re-engage your non responders
Don’t forget that your subscribers are humans. Insert yourself into consumer’s mind and think of when they mostly will like to be engage with you. Write a strong subject line , personalize the email and ask for help. Ask your customers, what they think and what they want. Make the answer open-ended. Tell them you need them. And offer value like a contest, a giveaway, a discount or something else and get re-engage with them.
5. Get Data Insights from your Email Campaigns
Email marketing isn’t just the only No. 1 digital marketing channel on its own, but It also helps companies to source the data for analytics. So it’s not only a powerful channel but the data generated from email marketing boost other marketing efforts by providing actionable data insights.