The best place to refresh your email marketing is to look at your email marketing metrics that means if your email open rates and click through rates are decreasing day by day; it might be the best time to revive your email marketing strategies.
1. Offer something for free:
- Offer your subscribers
- Free Whitepapers.
- Free e-book.
- Free reports.
To motivate people to sign up your newsletters
You need to offer something of value in exchange for their contact details. People will not give you their email ID’s to receive newsletter simply, you have to giveaways freebies for it.
If you want that more people should subscribe to your newsletter, and then make your subscription simpler. Give them multiple opportunities to subscribe to your newsletter.
Some of the best places to place your newsletter opt-in form include:
- On the header
- On landing page
- Below blog post
- In the sidebar
- Entry/exit popup
Email is not an ideal place for long-form contents. To link back your websites blog with your email newsletter is a better idea. This will increase the number of visitors to your blog and the amount of interaction that it receives. As more people read your content, the more trust they will have in your work. The ultimate result more likely they are to eventually buy.
5. Make your emails more readable:
Include some quotes and pictures to add interest and credibility. According to Research, only 11 percent of emails are optimized for mobile. There is much need for mobile-optimized emails because above 45% emails are now being read on mobile devices.