Well, its time to pull up your socks to rock your holiday season’s sale. According to research, there is a high increase in social media statistics from 2015 to 2016, therefore, it is estimated that even in 2017 social media will be the major key to increase your customers. So buck up your writers to do all the talking over social media, especially, Facebook and Twitter.
78.6% of sales people using social media to sell, outperformed those who weren’t using social media(Forbes.com)Here are the top 5 major social media platforms and tips which can be useful to generate maximum conversion and sales.

1.  Facebook

There are more than 1.79 active users on Facebook. It is the platform where users are the active maximum of the time. According to statistics, Internet users within the United States spend more time on Facebook than any other social media website. Marketers must take the maximum benefit from Facebook, especially in holidays. Be more friends on it and create groups where you can post content for a targeted audience.  Post videos, infographics and update statuses to create awareness for new offers and products released by your company.

Few tips to keep in mind:

  • Make sure your posts must be mobile-friendly.
  • It should include different holiday themes.
  • Try sending greeting cards to your regular likers and customers.
  • Try to post downloadable images.

2.  Twitter

Twitter is another famous and most used online news and social networking service where users posts and reads short 410 characters messages called ‘tweets’. Unlike Facebook, it does not have a friend list but it is a process of following and followers. Followers can see and re-tweet all your post and tweets. It has a very strong impact if you have relevant contacts. Even lots of promotional tweets for products are there which increases your sales. It is common that people keep tweeting about their shopping decisions which even help marketers to decide what is liked by the customers. You can use promoted tweets, along with images, videos and campaign hashtags to attract retweets likes and follows.

Few tips to keep in mind:

  • Follow people according to your relevance
  • Use hashtag for special keywords (e.g #email_marketing)
  • Use strong calls to action with clear deadlines to create a sense of urgency.
  • Don’t forget, feature your logo on images and video frame.

3.    Instagram

Instagram is owned by Facebook, the site has over 500 million active users. In fact, 95% of Instagram users are also on Facebook. They both are socially integrated with each other. You can market your products by posting images of products that you are going to release or want to promote released products. Also, feedback of users can be received.

Few tips to keep in mind:

  •  Use hashtags to explore a more targeted audience.
  • Follow as many as you can. You when someone likes the image of your product and might be interested to purchase.
  • Give a description of the product efficiently.
4.   YouTube

YouTube is equally popular as compared to Facebook and Twitter for posting videos. Many people watch reviews and product demo before purchasing it which became possible because of YouTube. Most of the content on YouTube has been uploaded by individuals, but media corporations and other organizations also offer some of their material via YouTube. Unregistered users can watch videos on the site, but registered users are permitted to upload an unlimited number of videos and add comments to videos.   Few tips to keep in mind:

  • Target your market and upload specific videos
  • Ask people to subscribe after watching your videos
  • Upload videos related to your industry and products.