With email marketing strategy, you can turn your subscriber into a loyal customer. But it is possible only when you plan your strategy rightfully.
For planning your email marketing strategy you need to take help of email marketing stats and industry trends. Because if you keep following outdated and obsolete practices it’s not going to help you in any way.
Instead, it worse your email marketing efforts.
It’s not easy to know what’s outdated and what’s in trend. That’s why we are going to present some important and useful email marketing statistics for your business.
- Email is the third most influential source of information for B2B audiences, (Imagination). Top 2 source is colleague recommendations and industry-specific leaders.
- Every business wants to earn money, and email marketing can help you with that. 59% of B2B marketers said for them email is the most effective channel for generating revenue (Emma).
- Email with video can hike your CTR by 300% (MartechAdvisor). This means the content for the email needs to be more than just newsletter and it should include videos and other formats of media like Gifs, images, etc.
- Segmented email campaigns increase open rate by 39% and sales by 24% (Superoffice). Another important reason why you should segment your audience.
- CTR for B2B Emails campaigns is 47% higher than B2C email campaigns (E-Marketing Platform).
- 88% of email recipient said they are more likely to respond to an email if it looks like it’s been specially created for them (Dynamic Yield). This shows the importance of personalization.
- 65% more clicks if a mobile user opens email again from other devices (Campaign Monitor). If a mobile reader opens an email again from a different device, chances of more clicks increases.
- The worst email open rates are on Weekends (Optinmonster). There should be no doubt in that, everyone avoids working on weekends.
- Segmented and targeted email campaigns generate 58% of all revenue (DMA). Segmentation can be done on the basis of various factors like demographics, stage of buying cycle, etc.
- CTR for segmented emails are 100.95% more (MailChimp). You can’t treat every prospect/customer in the same way, doing so won’t get you the desired result.
- Welcome Emails gets 320% more revenue per email than others email (Easy-SMTP). It is so because welcome emails are most probably your first interaction with the subscribers, it work as a base of your future interaction.
- “Thanks” is the least irritating sign-off (HuffingtonPost). However, 24 percent of respondents find “xoxo” annoying, 21 percent dislike “Peace,” and 15 percent dislike emails containing no signature at all.
- Using the word “video” can increase your open rate by 19%, CTR by 65%, and reduce the unsubscribe rate by 26% (Syndacast). It shows people do like multimedia content such as videos, images, gifs, etc.
- Emails with graphics have a higher open rate (25.16%) and CTR (4.11%) as compared to text-based emails (17.80% and 2.87% respectively) (Get Response).
- 74% of users delete an email if it doesn’t open within 5 seconds (KInsta). It means your loading speed/ page speed should be good.
- Segmented email campaigns have 50% higher CTR than non-segmented campaigns (Helpscout). This we have already mentioned in point number 10.
- First name personalization can increase the open rate and CTR up to 35% (Superoffice). People like being address by their name so, if possible add a name in the email copy in order to provide a personalized experience to your subscribers.
- 77% of people prefer to receive permission-based promotional messages via email than a text message, phone call or social media (Channel Preference Survey).
- The number of email users across the world is forecasted to rise to 2.9 billion by 2019 (Statista). Email likely to remain one of the main email marketing channels.
- About 105 billion emails are sent each day and this number is expected to increase to 246 billion before 2020 (The Radicati Group).
Now that you know some of the most useful email marketing statistics, plan your strategy according for coming years.
Do you have more face-melting statistics to share? Let us know in the comment box.