To get the email id or bulk emailing service is not enough. You have to sell your every newsletter just like you sell a product or service.
Don’t engage with in-depth analysis of personal information via sign up form. Sign up form should be at upper-front part of your email in a fairly visible format.
3. Show A Demo Of Your Email Campaign –
Let your customer (subscriber) knows that what they are going to engage with. As much they know you, it will be easier to involve them with a business.
4. Show How Authentic You Are–
While joining with an email campaigning add an SPF record, sender ID & DKIM record to DNS setting of the domain you use.
5. Email Should Be Readable And Clickable–
Generally, 70% of the reader doesn’t download images by default. Your message should be as clear as it minimizes the dependency on included images.
6. Why Are They Unsubscribing –
In the UN-subscribe link put a short survey that what is the reason behind their unsubscription as these are the important data to further improve your campaigning.
7. Don’t Use [email protected] –
let them say what they are trying to say. This will improve your interaction with customers.
8. Engage Your Customer With Social Media Like –
If you want a good traffic on your website, the simpler thing is to engage your reader with interactive social media links.
9. Make The Most Of Emails Immediately After Sign Up –
A new subscriber will have certainly more interest in your emails as it is a common human behavior.
10. Everything Is Not For Everyone –
if readers have subscribed to you, it does not mean that they all have the same choices. So get them to involve in two-way communication. Try to gather info on their area of interest.