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Email marketing is one of best way in promoting and developing your business. It is also a very popular form of internet advertising. The concept behind such a kind of marketing is to ensure that your marketing efforts reach your target audience

Email marketing definitely works, but it is getting harder so you have to keep really focused on your message and your audience.

Here are some tips to make your email marketing potential:

1. Personalisation and Segmentation:  Email marketing gives you the luxury of quickly personalising campaigns, in order to specifically target your intended audience. If your product or service is intended for a certain demographic, you can easily stylise your emails to reflect their interests.

2. Increased Measurability:   Email marketing campaigns offer a range of in-depth analytical and tracking tools, allowing you to see who has opened your email and what specific links have been followed.

3. Still the Most “Businessy” Medium:  Although there are upward trends in the way that companies communicate online to provide customer service, when it comes to building business relationships, the best medium is still email.

4. Volume of Users:  Email tops the list of active accounts and users, with nearly three times the amount of users than Facebook and Twitter combined.

5. Seen as a Transactional Medium:  Many people expect to receive offers by email and are more likely to be primed and in a buying frame of mind when they view your message.

6. Testing:  Email marketing allows you to quickly identify sections of your mailing lists that aren’t engaging or responding to your campaigns. This means that you can tweak and revise your messaging to better communicate with your ideal customers.

7. Reduced Expenses:   Direct marketing can incur lots of costs by way of designing, printing and posting expenses.

8. Less Intrusive:  Email marketing works because customers actively open your email and are engaged with your message when they see it. If you’ve done a good job in designing your email, customers will look forward to seeing what you have to say.

9. Targeted:  Email marketing works more efficiently because you are sending out targeted messages to the right audience, which can be based on their preferences, location, local market conditions and other influences. 

10. Interactivity:  Emails are an amazing marketing tool. Though there are several social media platforms that offer advanced interactivity, email marketing is perhaps the best example of how interactive marketing can take your messages to an entirely different level.