As an entrepreneur, managing the entire work of business is not a matter of joke. The super-complex problem arises with the software tools that has to be picked for the betterment of business. Well, beyond the shadow of doubt the burden of entrepreneurs reduced as technology increased since they do not have to hinder upon their employers for each and every small work associated with the business manually. Moreover, with these tools one  becomes organized, effective and double-productive.

In this article, I am sharing few tools that can be used to enhance your business with technology enhancement:

1.    Accounting & Finance

Accounting Software describes a type of application software that records and and processes accounting transactions with functional modules such as accounts payable, accounts receivable, payroll and trial balance. It functions as an accounting system.

Suggested Tool(s):  Freshbooks, Quickbooks Pro, Wave Accounting, Expensify etc.

2.    Human Resources

The personnel of a business or organization, regarded as a significant asset in terms of skills and abilities are human resources. Every employee counts in a small business. Thus companies needs an easy way to post across every job board online and to organize applicants. Employee recruitment tools makes this possible.

Suggested Tool(s):  ZipRecruiter, Intelius, Indeed, LinkedIn Jobs.

3.    Customer Relationship Management

CRM Software is a software category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee vendor and partner relationship. Typically, CRM Software is used in the enterprise, however many products scale to a business of any size.

Suggested Tool(s):

4.    Database Management Software

Data management software (DMS) is software that takes in data and converts various kinds of data into a single storage container, or aggregates diverse data into a consistent resource, such as a database. With rise in technology, various softwares are available to manage data.

Suggested Tool(s):  FileMaker Pro

5.    Email Marketing Tool

Email Marketing is directly sending a commercial message, typically to a group of people, using email. Basically, it is used for marketing via internet. It is most cost-effective and is generally used by small business companies.

Suggested Tool(s): MailChimp, ConstantContact, Sales-push etc.

6.    Sales Tool

A competitor analysis tool can help in analysing the progress of sales with respect to the competitor. There is now no shortage to the competitor tools analysis on the market. You just need to decide which part of your competitors business you want to spy on.

Suggested Tool(s): Compete, SEMrush

7.    Website Tool

A website is like a home to the business which describes universally what and how is the business for. Creating a website of your company is another important task for an entrepreneur. But thanks to various software tools which has made this task effortless. Few of them are:

Suggested Tool(s): Weebly, Wix, Squarespace etc.

8.    Cloud Storage

Nowadays, people are more aware of the cloud computing technology which helps them to ensure that the data is stored in a cloud storage. It helps to store the files permanently and can be accessed from anywhere with the associated credentials. Anytime, you can share the files with your coworkers or clients.

Suggested Tool(s): Google Drive, One Drive, Dropbox

9.    Mobile Payment Processing Tool

Having a payment processing tool has become very important. It even increases client dealing relationships. It allows you to give your customers the option of being billed, paying by check, or paying right here, right now by card.

Suggested Tool(s):  Square,Paypal/ Stripe for online payments.

10.  Social Media

Social media is running like a fire in today’s world. More and more customers are reaching to companies through social media only. Posting on social media increases customer engagement with business brand and offerings.

Suggested Tool(s):  Sprout Social, HootSuite, Mention.


Can you think of other tools that are involved in your small businesses. Kindly share your experience/views on the comment section below.

  • online marketing

    All the contents you mentioned in post is too good and can be very useful.