But from marketer’s point of view, managing of social media becomes difficult as it is time-consuming. For that, we have social media management tools which have advanced automation features where you can schedule your post with multiple accounts at the same time for all the social media platforms like Twitter, Facebook, LinkedIn etc. Also, you can see what is the response you are receiving from your posts for each platform. But What is the best social media marketing tool on the market?
With so many different social media management tools available and their importance to any social media marketer, it can be very difficult to find the right tool for you.
First, let us have a look at why such social media management tools are important?
- You can manage multiple social media accounts at one time.
- You can monitor keywords, hashtags etc.
- You can schedule your posts when you can’t go online.
- You get detailed analytics of the report on your social media activity.
- Multiple team members can work on the same accounts.
Now lets read on few important social media management tools:
If you are really serious about social media, then Hootsuite is the tool which has automation features that you would love. This service is commonly used to manage online brands and to submit messages to a variety of social media services, including Twitter, Facebook, Google+ etc. Hootsuite’s publishing feature automatically discovers, schedules, and posts content for you, freeing up more time to engage with customers. You can reply with a single click by quickly responding to messages, brand mentions, and comments across your social networks through a single dashboard. You can track your performance and learn about your audience and improve your campaigns.
The buffer is another social media management tool which is more known for providing great analytics. If you want to know what is working and not working, this analytics will let you know. The buffer is always adding more to the analytics so keep an eye on this application. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. It is on many social sites like Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram etc. Save time and get more done by working from anywhere. It is even available on Android and iOS.
3. BuzzSumoBuzzSumo gives you insight into what content is working, and the influencers amplifying it. Understand what content is resonating with your audience. BuzzSumo’s advanced social search engine finds the most shared content for a topic, author or a domain. You can search for up to 12 months data. BuzzSumo shows the shared activity across all the major social networks including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Add value to your content strategy with curated content. Improve your outreach and influencer marketing by searching for the key influencers in any topic area.
With Scoop.it content can be curated from other sources and shared with your opinion or angle. It also allows posts to be shared across social media platforms with the push of a button. Searching for content is easy with the use of the search bar for a particular topic. The tool integrates instantly with Twitter and Facebook, allowing you to share with the click of a button, and a newly added feature allows users to embed a preview of your Scoop.it page into any blog, wiki or website. Besides for it’s attractive and visual format, one of the biggest differences between Scoop.it and a traditional blog is that the creator can choose to simply collect and display content without having to write about it. Of course, users can add a post of your own too, but if you’d prefer to simply share, Scoop.it will do the trick.
This is another social media management tool which lets you schedule your posts in advance to appear on different social networks at different times, even at different time zones. Thus, you can engage with your audience at the time when they are active on various networks. SocialPilot lets you configure your account so that whenever you post something on Facebook, it highlights your brand rather than the tool you’re using (i.e., SocialPilot). You can choose content from various categories such as Business, Technology, Startups, Travel, Inspiration, and Health/Fitness among others.
6. Sprout Social
Sprout Social has many valuable tools that can both increase business revenue and help social media managers remain organized and save time. It gives Unified Smart Inbox to streamline engagement, Social CRM tools including shared customer records., Advanced scheduling tools including ViralPost®., Sophisticated analytics and unlimited custom reports., and Customer support features like tasks and Helpdesk.
7. Post Planner
Postplanner used to be the tool for scheduling Facebook updates. Now, this is a much more widespread feature, so Postplanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook, Twitter, and Pinterest. It’s also a pretty good content curation tool; all you need to do is add your favorite social accounts, blogs, hashtags and keywords to have a list of awesome content that you can easily share, as well as use for inspiration for your future posts.
This management tool allows for articles to be scheduled, blog post management, scheduling for marketing projects and social media management. CoSchedule allows for the scheduling of posts and will suggest the best time to send out your posts. Over 60 messages can be scheduled at a time. This number of post allowance frees up time in order to answer customers or to interact with others. You can also collaborate with your team.
They created it to give Twitter users a more efficient way of managing their accounts. Built with the initial aim to answer the often asked question, “Who unfollowed me on Twitter?”, JustUnfollow has now matured into a holistic friend management platform. It even has an app for iPhone users where you can see who unfollowed you. By the power bestowed upon you by Crowdfire and so on and so forth, you can manage your Twitter and Instagram accounts far more effectively by finding inactive users and your unfollowers, Keeping track of how your social media updates affect your follower/unfollower stats and Checking the relationship between any two Twitter/Instagram accounts and doing a whole lot more.
Agorapulse is the perfect, low-cost solution to keep your clients happy and preserve your margins. One of the nicest parts of AgoraPulse is that it’s very simple to use. The Agorapulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left-hand side of the dashboard. All of its features, such as the social media inbox, monitoring, and publishing, are all at the top of the dashboard and easily accessible.
If you know more worthy social media management tools, then do please share in the comment section.